[AUTHOR’S NOTE: This blog post should serve as a guide for graphic designers, web developers, video editors and social media team.]
Kapwa Ko, Mahal Ko will turn 42 on December 1.
KAPWA KO MAHAL KO is the currently the longest over-all and continuous public service television program in the Philippines since December 1, 1975, on GMA 7. Presented by Connie Angeles and Orly Mercado, it currently airs every Saturday at 5:30 a.m. for half an hour. This television program is very well known for its iconic sign language interpretation window.
As mentioned last month, this show is one of the living cornerstones for Timog Avenue and because of the promotion of this article, it seems their official website is conducting a feedback survey where The Turf took it willingly.
On its 42nd anniversary this coming week, Timow’s Turf investigates visually on the program and what flaws can we constructively resolve that are found intertwined on their TV program, their website and their social media handles.
Iconic logo, few deviations
The detail of the Hands as the basis of Kapwa Ko, Mahal Ko logo.
For its whole run, the iconic logo is based on one of Michelangelo’s frescos in the Sistine Chapel, the Creation of Adam, where the near-touching hands of God and Adam symbolize humanity, an epithet of the program’s mission, inscribed in a dark blue solid background.
It was consistently applied on television cut, on their official social media accounts and on their official website but not all web pages apply as two instances of deviation from the original.
Logo Deviation No. 1: Comic Sans font, radial gradient and simplified but the rough rastering of the hands.
The first deviation — a bit lighter blue radial gradient and Comic Sans — is used on two Web pages for donation (more on that later) and on Usapang Pangkalusugan pages.
Logo Deviation No. 2: purplish background, bitmapped hands, and Calibri
Another deviant would be those using Calibri (a core font since Microsoft Office 2007) on their past episodes of the show and the Sagot ni Dok Web page banner.
RECOMMENDATION: Stick to a well-defined identity branding by simplifying the detailed iconic hands, setting the fonts and the acceptable background colors. These things should establish its own brand guidelines to reflect not just consistency but also cohesiveness.
The Thematic Problem
Ric Manrique, Jr., the first performer of the Kapwa Ko Mahal Ko theme song, passed away last September 22 at 76 in Buena Park, California.
Ric Manrique, Jr., who passed away last September in America, initially performed the eponymous ballad theme song. The revival is rendered by Aiza Seguerra back in 2005 as part of its 30th anniversary and is currently downloadable on their official website.
Aiza Seguerra’s rendition is currently played since 2005 with a lossy compression that needs to turn up the volume to hear her.
For the technical nerds, upon downloading, the bitrate is 24 kbps unlike when you download an MP3 file with 320 kbps. What does it mean for the lay people? The kbps bitrate measures the quality of the audio reception (data compression). A 24 kbps MP3 file would be compatible for playing it on a landline telephone but not on any mobile devices due to lossy compression.
ABOUT TIME? Due to Aiza Seguerra’s job in Government, Julie Anne San Jose should consider singing the theme.
RECOMMENDATION: Since Aiza now serves in the Government as the Chairperson of the National Youth Commission, it is now the high time to commission a new rendition with a better bitrate that of a current MP3 music rate. The top Kapuso crooner that can be suited for the new generation would definitely be Julie Anne San Jose.
Powered by a third party
A web developer, that is.
The official website currently runs by Weebly, a third-party web hosting service, where one can build a free website through drag and drop, instead of professional web developers.
My screengrab of the home page of Kapwa Ko Mahal Ko dated November 11, 2017.
While the official website is legimately a registered domain, the favicon and the title bar of their home page displayed were of the website builder itself and “HOME” respectively; we should’ve expected to be a favicon of the show’s logo and the title bar should include its name.
There is a placeholder banner could have been substituted for their logo or their banner.
Is the banner at the top a placeholder that wasn’t foreseen by web developers?
Remember that the Turf mentioned earlier about two donation pages – one when you click at the bottom of the home page and on the sidebar. Normally, it should be merged into one but unnamed web technical staff seems to have no time to replace and merge.
Not to mention, it’s against the guidelines of other entities to stretch their logos.
Metrobank’s logo is stretch inwards. This is a no-no for Web designers and developers.
Not to mention, isn’t it time to include PayMaya because it’s currently 2017 going on 2018?
RECOMMENDATION: Aside from the constructive rectifications mentioned, isn’t it the high time to tinker with HTML5 and CSS 3.0? Not to mention, they should update the staff list by disclosing the responsible personnel in web development.
Screentime needs Spring Clean
Last but not the least, the main reason why Kapwa Ko, Mahal Ko existed is the program itself. The visual emanation looks serious but the changing demographics perceived the dullness. Hence, the aforementioned survey.
Aside from the theme song, here is a laundry list for visual improvements.
As digital television draws near, the over-all graphic design (e.g. lower thirds and the segment layouts) should be overhauled and video output should render widescreen (16:9) – something that all Kapuso shows should emulate along with closed captioning.
When it comes to the typeface above, the font in use is Impact, a realist sans-serif Windows core font, which nowadays has been used for image macros for Internet memes. It’s about time the editors should find another neo-grotesque font that can substitute for any similar type of pre-installed system fonts.
Here’s an important note, the credits are not rolled over the air than in their YouTube channel few days later, primarily because of the longer ad load as GMA is no longer a KBP member for 14 years that had most of us agitated by Gozon’s perennial braggadocio.
The credits should roll while the donation methods, Bible Verse, and the closing segment similar plays. This is similar to those in Kapuso Mo, Jessica Soho.
Also, they should use the updated icons of social media (e.g. a red tube with a white play button inside for YouTube, a refined lowercase F on a solid blue background for Facebook and the blue bird for Twitter) and modes of donation (e.g. credit cards, banks and Globe GCash) and follow its brand resources guidelines (if any) compliantly.
Should we hire another post-production staff since one shoulders as both Graphics Artist and as a Final Cut Pro Editor and his associate?
Without compromising the integrity and versatility, this short case should constructively help the program visually getting in with the times. To those occupations with the flaws the Turf mentioned, take note.
There won’t be any time limit to impose but we hope these will be resolved as soon as possible.
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Photos (except screenshots) courtesy of: Kapwa Ko Mahal Ko official Facebook page, Philippine Star, Pinoyparazzi.com, GMA Network
to the "Batang K " children with Acute Lymphocytic Leukemia
and to celebrate The 42nd year anniversary of the Kapwa Ko Mahal Ko Foundation Inc.
We would like to thank our sponsors, donors and to all of the individuals for their support of our foundation,
Except that in the coming years that the Kapwa Ko Mahal Ko Foundation wiil continue to bring hope
not only for the " Batang K" patients, but also to our other patients.
Merry Christmas and Happy New Year.
About “Buhay Na Makulay”
How will buying a painting help save lives?
Since 1989, Kapwa Ko Mahal Ko has been running a support group for children with Acute Lymphocytic Leukemia (ALL) and other related illnesses. ALL is a serious type of cancer that commonly affects children below ten years old. With regular treatment and follow-up, children are highly likely to survive this disease. But for families who could barely make their ends meet, treatment for ALL costs them more than an arm and a leg.
Batang K program does more than drum up financial support for cancer patients belonging to these families. Through counselling and learning activities, Batang K helps children cope with the disease through patience, perseverance and faith. The program has later on expanded to include those suffering with serious diseases other than leukemia. Through the years, a lot of our Batang K were able to survive ALL and have led normal lives since then.
We believe that art is a great way to raise awareness and keep conversations going about how cancer patients from indigent families are coping with ALL and other related disorders. We have thus launched Buhay Na Makulay.
As the name speaks for itself, the Buhay Na Makulay project brings color to the life of children afflicted with ALL and other related diseases. It is a series of art workshops that we hold every summer to help cancer patients express themselves, tell their story, and hone their talent despite their illness. Various art groups such as the Angono Artist Association, Lakan Sining ng Bulakan and Lakbay Sining have been mentoring our Batang K beneficiaries through these classes. With the help of sponsoring agencies, our Batang Ks were able to showcase their art works through different exhibits. Through the years, these exhibits helped raise funds for the Batang Ks’ medical and other support needs.
Through this fanpage, we are taking the cause of Buhay Na Makulay online and extending our reach to help save more lives of children with ALL and other related diseases. Through the page, you will now be able to view the paintings especially made by our Batang Ks and to sponsor these paintings from the comforts of your home. Each painting you sponsor will help these children with their medical treatment, and help us conduct more outreach and support activities.
Buy a painting, help our Batang K survive ALL… and help save lives.
May 24, 2017
The Batang K and their parents filled up with joy and they have temporarily forgotten their condition.
We would like to extend our gratitude to everyone who participated in this event.
December 10, 2016
December 2, 2016
MOA Signing Presscon, October 5, 2016
Under the agreement the KKMK’s in-patient will received a Philhealth Assistance and they will be accommodated at the East Avenue Medical Center, Philippine Children’s Medical Center, Quirino Memorial Medical Center, and Amang Rodriquez Hospital.
Through this government and private partnership it will be a great help for the foundation to expand and give further assistance to people with medical needs.
When the program first went on the air in 1975, TV was so unlike the digital high definition medium it is now. While the program is still on the air on free TV, it is now also on new media by way of Facebook, YouTube and Twitter.
Read more and find out how you can extend a helping hand. You may also find help here, if you are in need.
KAPWA KO MAHAL KO IN SOCIAL MEDIA
In 1993 when project “Batang Kapwa” or “Batang K” was conceived, more than 200 cases of cancer were discovered each day in the Philippines.
Seven of these 200 cases were children below the age of ten. For those born to families that have the means to avail of the services of private doctors and hospitals, the chances of survival are high.
While most still considered cancer as a death sentence, on the bright side, modern medical science had already found ways to arrest the growth of certain types of cancers in children. Treatment may take months or years, but the chances of survival are good.
Kapwa Ko Mahal Ko Partnership